Pricing a home isn’t just about the comps — it’s about strategy, psychology, and market timing.

In this powerful session, you’ll learn how to move beyond the basic CMA to confidently position a property for maximum impact. We’ll cover how to interpret market data, anticipate buyer behaviour, and avoid common pricing pitfalls that lead to reductions or expired listings.

Walk away with proven scripts, pricing tools, and techniques to help you educate your sellers, win trust, and get homes sold faster — and for more money.